

Hello there!
I'm Sreeniza
I'm Sreeniza
In life, I advocate for good food, great music and clever design. Here's, some music I love!
In life, I advocate for good food, great music and clever design. Here's, some music I love!
I’m a hands-on, integrated product designer and strategist with experience in the happiness and pleasure industry. Now, I'm driven to create meaningful impact through social equity and sustainability in product-service systems. I thrive on facilitating stakeholder engagement in the innovation process, empowering diverse voices to drive change. My deep empathy and foresight enhance my abilities as both a creator and leader. Outside of design, I love singing (Carnatic music and blues), reading, traveling, and sporting.
Download my resume here.
Work Experience 💡
Work Experience 💡
Work Experience 💡
A brief history of my
work experience
A brief history of my
work experience
A brief history of my
work experience
Independent Innovation Consultant
Independent Innovation Consultant
Multiple (Mridah, Doodle Kabra, Oye Happy)
Multiple (Mridah, Doodle Kabra, Oye Happy)
Dec 2024 - Present
Dec 2024 - Present
Head of Products and Core Team Member
Head of Products and Core Team Member
Oye Happy
Oye Happy
Apr 2019 - Jan 2022
Apr 2019 - Jan 2022
Product Designer (Super IC)
Product Designer (Super IC)
Oye Happy
Oye Happy
Jan 2016 - Apr 2019
Jan 2016 - Apr 2019
Part-time freelancer
Part-time freelancer
Multiple clients
Multiple clients
since 2014
since 2014
Academic Experience 💡
Academic Experience 💡
Academic Experience 💡
My work experience
while being a master's student
My work experience
while being a master's student
My work experience
while being a master's student
Graduation Design Researcher
Graduation Design Researcher
IDE Faculty
IDE Faculty
Sep 2023 - Feb 2024
Sep 2023 - Feb 2024
Design Consultant
Design Consultant
LG Electronics, Modern Lion, NHN Data
LG Electronics, Modern Lion, NHN Data
Netherlands, South Korea | Apr - Aug 2023
Netherlands, South Korea | Apr - Aug 2023
Board Secretary
Board Secretary
Flight Case Committee, ID Study Association
Flight Case Committee, ID Study Association
Oct 2022 - Oct 2023
Oct 2022 - Oct 2023
Commissioner of Education
Commissioner of Education
Futury, Master board for Integrated Product Design
Futury, Master board for Integrated Product Design
Sep 2022 - Sep 2023
Sep 2022 - Sep 2023
Teaching Assistant
Teaching Assistant
Multiple (Blended Learning, IDE Academy)
Multiple (Blended Learning, IDE Academy)
Dec 2022 - Feb 2024
Dec 2022 - Feb 2024
Ways of working 💡
Ways of working 💡
Ways of working 💡
Skills that I use to innovate across products, services and strategies
Skills that I use to create world-class products
Skills that I use to innovate across products, services and strategies
Systems Thinking
I map complex systems to reveal opportunities, remove friction, and guide strategic decision-making. I naturally zoom in and out to see both detail and the big picture.
Service and Strategy Design
I design end-to-end services and strategies that align user needs with business goals - always grounding decisions in the question “why?”
To make outstanding UX work, it still needs polished visual design in which I excel as well.
Service and Strategy Design
I design end-to-end services and strategies that align user needs with business goals - always grounding decisions in the question “why?”
User and Market Research
I uncover user behaviors and market insights to inform decisions and reduce uncertainty, often using participatory techniques to bring people into the process.
User and Market Research
I uncover user behaviors and market insights to inform decisions and reduce uncertainty, often using participatory techniques to bring people into the process.
Prototyping
I prototype physical, digital, and experience probes to quickly test assumptions, validate ideas, and accelerate learning.
Prototyping
I prototype physical, digital, and experience probes to quickly test assumptions, validate ideas, and accelerate learning.
Workshops
I facilitate workshops that spark new ideas and enable cross-functional alignment, setting the tone through mindful, energizing techniques that help teams show up ready to think, create, and collaborate.
I conduct workshops to come up with new ideas and to promote cross-functional ideation.
Workshops
I facilitate workshops that spark new ideas and enable cross-functional alignment, setting the tone through mindful, energizing techniques that help teams show up ready to think, create, and collaborate.
Collaboration
I collaborate across teams and disciplines to create clarity, shared understanding, and momentum—bringing positive, inclusive energy to every project.
Collaboration
I collaborate across teams and disciplines to create clarity, shared understanding, and momentum—bringing positive, inclusive energy to every project.
My favorite tools 🛠️
My favorite tools 🛠️
My favorite tools 🛠️
These are the tools I use everyday
These are the tools I use everyday
These are the tools I use everyday
Figma
UX/UI Design & Prototyping, Presentations
Framer
Web design & development
Framer
Web design & development

Miro
Collaborative workshops

Miro
Collaborative workshops

TheyDo
Journey Mapping and Service Design

TheyDo
Journey Mapping and Service Design



Fusion 360
3D product design



Fusion 360
3D product design

Adobe Creative Suite
Visual Communication

Adobe Creative Suite
Visual Communication

idea generation facilitation in South Korea
Co-creation session
skilled in
design
facilitation
idea generation facilitation in South Korea
hands on
designing &
prototyping
prototyping with electronics

mvp strength test

over 80
productsfrom idea to market

customer immersion at pop-up store
© Sreeniza Bhamidi | 2024
© Sreeniza Bhamidi | 2024
© Sreeniza Bhamidi | 2024