Hello there!

I'm Sreeniza

I'm Sreeniza

In life, I advocate for good food, great music and clever design. Here's, some music I love!

In life, I advocate for good food, great music and clever design. Here's, some music I love!

I’m a hands-on, integrated product designer and strategist with experience in the happiness and pleasure industry. Now, I'm driven to create meaningful impact through social equity and sustainability in product-service systems. I thrive on facilitating stakeholder engagement in the innovation process, empowering diverse voices to drive change. My deep empathy and foresight enhance my abilities as both a creator and leader. Outside of design, I love singing (Carnatic music and blues), reading, traveling, and sporting.

Download my resume here.

Work Experience 💡
Work Experience 💡
Work Experience 💡

A brief history of my
work experience

A brief history of my
work experience

A brief history of my
work experience

Independent Innovation Consultant

Independent Innovation Consultant

Multiple (Mridah, Doodle Kabra, Oye Happy)

Multiple (Mridah, Doodle Kabra, Oye Happy)

Dec 2024 - Present

Dec 2024 - Present

Head of Products and Core Team Member

Head of Products and Core Team Member

Oye Happy

Oye Happy

Apr 2019 - Jan 2022

Apr 2019 - Jan 2022

Product Designer (Super IC)

Product Designer (Super IC)

Oye Happy

Oye Happy

Jan 2016 - Apr 2019

Jan 2016 - Apr 2019

Part-time freelancer

Part-time freelancer

Multiple clients

Multiple clients

since 2014

since 2014

Academic Experience 💡
Academic Experience 💡
Academic Experience 💡

My work experience
while being a master's student

My work experience
while being a master's student

My work experience
while being a master's student

Graduation Design Researcher

Graduation Design Researcher

IDE Faculty

IDE Faculty

Sep 2023 - Feb 2024

Sep 2023 - Feb 2024

Design Consultant

Design Consultant

LG Electronics, Modern Lion, NHN Data

LG Electronics, Modern Lion, NHN Data

Netherlands, South Korea | Apr - Aug 2023

Netherlands, South Korea | Apr - Aug 2023

Board Secretary

Board Secretary

Flight Case Committee, ID Study Association

Flight Case Committee, ID Study Association

Oct 2022 - Oct 2023

Oct 2022 - Oct 2023

Commissioner of Education

Commissioner of Education

Futury, Master board for Integrated Product Design

Futury, Master board for Integrated Product Design

Sep 2022 - Sep 2023

Sep 2022 - Sep 2023

Teaching Assistant

Teaching Assistant

Multiple (Blended Learning, IDE Academy)

Multiple (Blended Learning, IDE Academy)

Dec 2022 - Feb 2024

Dec 2022 - Feb 2024

Ways of working 💡
Ways of working 💡
Ways of working 💡

Skills that I use to innovate across products, services and strategies

Skills that I use to create world-class products

Skills that I use to innovate across products, services and strategies

Systems Thinking

I map complex systems to reveal opportunities, remove friction, and guide strategic decision-making. I naturally zoom in and out to see both detail and the big picture.

Service and Strategy Design

I design end-to-end services and strategies that align user needs with business goals - always grounding decisions in the question “why?”

To make outstanding UX work, it still needs polished visual design in which I excel as well.

Service and Strategy Design

I design end-to-end services and strategies that align user needs with business goals - always grounding decisions in the question “why?”

User and Market Research

I uncover user behaviors and market insights to inform decisions and reduce uncertainty, often using participatory techniques to bring people into the process.

User and Market Research

I uncover user behaviors and market insights to inform decisions and reduce uncertainty, often using participatory techniques to bring people into the process.

Prototyping

I prototype physical, digital, and experience probes to quickly test assumptions, validate ideas, and accelerate learning.

Prototyping

I prototype physical, digital, and experience probes to quickly test assumptions, validate ideas, and accelerate learning.

Workshops

I facilitate workshops that spark new ideas and enable cross-functional alignment, setting the tone through mindful, energizing techniques that help teams show up ready to think, create, and collaborate.

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Workshops

I facilitate workshops that spark new ideas and enable cross-functional alignment, setting the tone through mindful, energizing techniques that help teams show up ready to think, create, and collaborate.

Collaboration

I collaborate across teams and disciplines to create clarity, shared understanding, and momentum—bringing positive, inclusive energy to every project.

Collaboration

I collaborate across teams and disciplines to create clarity, shared understanding, and momentum—bringing positive, inclusive energy to every project.

My favorite tools 🛠️
My favorite tools 🛠️
My favorite tools 🛠️

These are the tools I use everyday

These are the tools I use everyday

These are the tools I use everyday

Figma

UX/UI Design & Prototyping, Presentations

Framer

Web design & development

Framer

Web design & development

Miro

Collaborative workshops

Miro

Collaborative workshops

TheyDo

Journey Mapping and Service Design

TheyDo

Journey Mapping and Service Design

Fusion 360

3D product design

Fusion 360

3D product design

Adobe Creative Suite

Visual Communication

Adobe Creative Suite

Visual Communication

  • idea generation facilitation in South Korea

    Co-creation session

    skilled in

    design
    facilitation

  • idea generation facilitation in South Korea

  • hands on

    designing &
    prototyping

    prototyping with electronics

  • mvp strength test

  • over 80
    products

    from idea to market

  • customer immersion at pop-up store

Intrigued? Get in touch
Intrigued? Get in touch
Intrigued? Get in touch

© Sreeniza Bhamidi | 2024

© Sreeniza Bhamidi | 2024

© Sreeniza Bhamidi | 2024